Published 8/2024
MP4 | Video: h264, 1920×1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 106.02 MB | Duration: 0h 30m
Learn the fundamentals of marketing management for very basics to Intermediate concepts
What you’ll learn
Learn Marketing management topics
Learn Marketing Management Philosophies
Learn Societal Marketing Concepts
Learn Selling Concepts
Requirements
You are supposed to have basics knowledge of Sales prior to this course
Description
Marketing management is a comprehensive process that involves planning, executing, and overseeing an organization’s marketing activities to meet consumer needs and achieve business objectives. At its core, marketing management revolves around the effective use of the four Ps: Product, Price, Place, and Promotion, often referred to as the marketing mix. Effective marketing management involves ensuring that the product not only fulfills consumer demands but also differentiates itself from competitors. This includes decisions related to product design, features, quality, branding, and packaging.modern marketing management emphasizes understanding consumer behavior, conducting market research, and analyzing competitive dynamics. This data-driven approach helps in identifying market opportunities, segmenting the market, and tailoring marketing strategies to specific customer segments. successful marketing management also involves adapting to changes in the market environment, including technological advancements, social trends, and economic shifts. It requires a balance between short-term tactics to drive sales and long-term strategies to build brand equity and customer loyalty. Marketing management ensures that the price aligns with the target market’s expectations and the product’s positioning.marketing management is about making strategic decisions across the marketing mix to create value for customers and achieve organizational goals. By understanding and responding to market needs, companies can build strong brands, enhance customer satisfaction, and maintain a competitive edge in the marketplace.
Overview
Section 1: Introduction
Lecture 1 Introduction
Lecture 2 Marketing Management Philosophies
Lecture 3 Marketing Concept
Lecture 4 Societal Marketing Concepts
Lecture 5 Production Concept
Lecture 6 Selling Concepts
Digital marketeering professionals
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