Published 8/2024
Created by Ing. Tomas Moravek
MP4 | Video: h264, 1280×720 | Audio: AAC, 44.1 KHz, 2 Ch
Genre: eLearning | Language: English | Duration: 64 Lectures ( 10h 35m ) | Size: 6.78 GB
Learn AI Marketing with ChatGPT, Gemini, Canva, Looka, Meta and Google: From Content to SEO and Ads + Reels Automation.
What you’ll learn:
Learn the fundamentals of AI-powered marketing using ChatGPT, Gemini, Canva, Meta AI, and Google AI to create and optimize digital campaigns.
Automate the creation of Instagram Reels, YouTube Shorts, and Facebook content, enabling consistent and high-quality social media output.
Leverage AI tools to write compelling ad scripts and create visually engaging video content that resonates with your target audience.
Optimize Meta Ads campaigns with AI-driven targeting, creative automation, and budget optimization to maximize ad performance and ROI.
Set up and manage AI-powered Google Search Advertising campaigns, including advanced targeting and conversion tracking, to increase visibility and conversions.
Streamline your e-commerce marketing by automating WooCommerce product listings and Google Free Listings, driving more organic traffic to your store.
Develop and implement AI-enhanced SEO strategies using Yoast and Google Search Console to improve your website’s search engine ranking.
Create and manage AI-powered Google Performance Max campaigns, optimizing ad performance across all Google channels for maximum impact.
Automate the creation of high-quality blog posts and SEO schema with AI tools like ChatGPT, improving content discoverability and engagement.
Build a cohesive and professional brand identity using Looka AI, including logo creation, color schemes, and brand assets.
Create a fully functional, AI-driven website using Hostinger and ChatGPT, tailored to your specific business or personal needs.
Enhance your LinkedIn profile with AI-powered storytelling, rewriting key sections to create a compelling narrative that attracts employers and recruiters.
Requirements:
This course is designed to be beginner-friendly, so there are no strict prerequisites or advanced skills required. You can start learning right away, even if you’re new to AI and digital marketing. Here’s what you’ll need to make the most of this course
Basic Computer Skills: Familiarity with using a computer, browsing the internet, and managing files is all you need to get started.
No Paid Subscriptions Required: While the course showcases some paid tools and features, you can learn a lot just by watching the screen recordings and using the free versions of the tools. The only exception is the Content at Scale tool, which requires a subscription if you wish to use it fully.
Google Chrome Browser: For accessing and using over 200 free super prompts for ChatGPT, you’ll need Google Chrome.
Facebook Login: A Facebook ID (login) is necessary for engaging with Meta advertising sections.
Google Account: A Gmail account is required for working with Google Advertising and Google Search Console.
You can use free versions of ChatGPT and Gemini, though PRO versions may deliver more advanced outcomes.
InVideo provides 10 minutes per week of AI video generation for free. If you wish to use it more extensively, you will need to purchase a subscription.
Some functions in Canva, shown in the course, might require a PRO version.
SEO Yoast can be used in its free version, but AI-powered titles and meta descriptions are available only in the premium version.
Looka AI offers free initial use, but downloading and using the full branding assets requires a payment.
Preferred Equipment: While the course is accessible from any device, running advertising campaigns is more convenient on a desktop computer.
Stable Internet Connection: A reliable internet connection is necessary for streaming all high-quality video content included in the course.
This course is designed to accommodate a wide range of learners, from beginners to more experienced marketers, ensuring everyone can benefit from the AI tools and techniques covered.
Description:
Unleash the Power of AI in Your Marketing Strategy and Increase your SEO & Advertising EfficiencyWelcome to a new era where artificial intelligence isn’t just a buzzword, but a transformative force driving marketing success. This AI Marketing course, you will gain the tools and insights needed to revolutionize your approach to digital marketing.Whether you’re an experienced marketer seeking to stay ahead of the curve or a newcomer eager to dive into the world of AI-powered marketing, this course is your ultimate guide. Here, you’ll learn how to harness the power of AI to streamline your content creation, optimize your advertising, and deliver personalized experiences that captivate your audience.From crafting compelling content with ChatGPT and Gemini to mastering Meta AI for precise ad targeting, and leveraging Google AI to dominate search and e-commerce advertising, this course provides you with a comprehensive toolkit for success. By the end, you’ll be equipped not only with knowledge but with actionable skills that can drive real, impactful results for your business or clients.But this journey is more than just learning-it’s about transformation. A transformation where AI becomes your greatest ally, enabling you to work smarter, innovate faster, and achieve unparalleled results.So, are you ready to harness the full potential of AI in your marketing efforts? Join us, and let’s embark on this exciting journey together!Section 1: Complete Introduction into ChatGPT, Canva, & Gemini + 90 Reels AutomationThis section lays the foundation for your AI marketing journey. You’ll gain a comprehensive introduction to essential tools like ChatGPT, Canva, and Gemini, understanding their core functionalities and potential applications. By the end of this section, you’ll be equipped to automate the creation of 90 social media reels, dramatically boosting your content output with minimal effort. The resources provided, including a Google Drive repository, Facebook Group access, a learning guide, and instructions on using the Udemy app, ensure you have everything you need at your fingertips for a smooth and enriched learning experience.Section 2: Writing Instagram Reels | YouTube Shorts ScriptIn this section, you’ll dive deep into the world of short-form content creation, specifically tailored for platforms like Instagram, Facebook, and YouTube Shorts. Learn how to use AI to craft engaging, on-brand scripts that resonate with your audience and enhance your social media presence. With insights into AI-driven strategies for Facebook and Instagram marketing, along with an understanding of modern Meta advertising formats, you’ll be able to create impactful scripts that capture attention and drive engagement across multiple platforms.Section 3: Creating Video with InVideoHere, you’ll unlock the potential of video creation with InVideo, an intuitive platform that allows you to produce high-quality videos without needing advanced editing skills. This section empowers you to transform your AI-generated scripts into captivating videos, enhancing your content’s visual appeal and storytelling. By mastering InVideo, you’ll be able to produce professional-grade videos quickly and efficiently, making it easier to keep up with the demand for fresh, engaging content.Section 4: Meta Ads Carousel Semi-AutomationThis section focuses on streamlining your Meta Ads strategy, specifically through the use of semi-automation for carousel ads. You’ll start by gaining a solid understanding of Meta Ads through a comprehensive guide, which will equip you with the knowledge needed to navigate the platform effectively. Then, you’ll learn how to create dynamic and engaging carousel content using ChatGPT, allowing you to automate part of the creative process while maintaining a high level of customization and relevance for your target audience. This approach saves time while enhancing the quality and consistency of your ad campaigns.Section 5: Meta Ads AI-Powered Targeting, Advantage+ AI Creative, & CBA+In this section, you’ll explore advanced AI tools and techniques that take your Meta Ads campaigns to the next level. You’ll start by understanding targeting options, including broad targeting strategies, which will help you reach a wider yet more relevant audience. Then, you’ll delve into AI-powered targeting, where Meta’s algorithms help optimize your ad delivery for better performance. The Advantage+ AI Creative feature allows you to automate the creation of high-performing ad creatives, while the CBA+ (Campaign Budget Optimization) explanations ensure you’re effectively allocating your budget to maximize returns. This section empowers you with the latest AI-driven tools to refine and enhance your ad strategies for superior results.Section 6: Meta Ads Objectives (Correct Setup)Setting the right objectives is crucial for the success of any ad campaign, and this section guides you through the process with precision. You’ll start with an introduction to Meta Ads objectives, ensuring you understand the fundamentals of goal-setting within the platform. Next, detailed explanations of each objective type help you align your campaign goals with your broader marketing strategy. Finally, a step-by-step guide walks you through the correct setup of these objectives, ensuring your campaigns are structured for maximum impact. This section equips you with the knowledge and skills to set up Meta Ads campaigns that are focused, strategic, and results-driven.Section 7: Meta AI Catalog Sales (Sales Automation)This section is designed to streamline and automate your sales process on Meta platforms. You’ll begin with an introduction to Meta AI Catalog Sales, which provides an overview of how AI can optimize your product listings and sales strategy. From there, you’ll learn how to set up shops on Facebook and Instagram, enabling you to showcase your products effectively across these popular platforms. A comprehensive guide, complete with troubleshooting tips, ensures you can navigate any issues that arise during setup. Finally, you’ll be guided through the process of setting up Catalog Sales campaigns, empowering you to automate and optimize your product advertising for maximum conversions and revenue.Section 8: Meta AI Dynamic Creative Optimization (Ads Automation)In this section, you’ll explore the cutting-edge capabilities of Meta AI’s Dynamic Creative Optimization, a tool that automates the creation and testing of ad variations to find the most effective combinations. The introduction gives you a solid understanding of how this powerful tool works, followed by a detailed guide on how to implement it in your campaigns. By automating the creative process, you can continuously optimize your ads based on real-time performance data, ensuring that your campaigns are always operating at peak efficiency. The summary provides a concise review of the key points, ensuring you have a clear understanding of how to leverage this tool to enhance your ad campaigns.Section 9: Social Media Posts Ideas with AI: ChatGPT & GeminiGenerating fresh, engaging content ideas can be challenging, but this section shows you how to make it easy and efficient using AI. You’ll start with an introduction to the concept of AI-driven content ideation, helping you understand the value of using tools like ChatGPT and Gemini in your creative process. You’ll then dive deeper into how to use ChatGPT to generate a wide range of social media post ideas tailored to your brand and audience. The section concludes with a focus on Gemini, where you’ll learn how to export and organize your AI-generated ideas into sheets for easy reference and implementation. This section empowers you to consistently create high-quality, relevant social media content with the help of AI, ensuring your brand stays active and engaged across all platforms.Section 10: AI-Powered Google Search Advertising & Google My Site for WordPressThis section is your gateway to mastering AI-driven Google Search advertising, an essential skill for anyone looking to boost their visibility on the world’s largest search engine. You’ll start with a thorough preparation for AI-powered Google Advertising, ensuring you’re ready to harness the full potential of Google’s tools. Then, you’ll dive into the crucial setups that lay the foundation for successful campaigns, covering everything from targeting to budget management.You’ll explore AI-Powered Google Search Ads, where you’ll learn how to create ads that are not only highly relevant but also optimized for performance through AI. Enhanced conversions and other advanced advertising options are also covered, giving you the ability to fine-tune your campaigns for maximum impact. You’ll also receive a step-by-step guide for installing GTAG (Google Tag Manager) on WordPress, which is crucial for tracking and analytics. Lastly, you’ll discover how to use auto-apply recommendations to continuously improve your campaigns based on real-time data, ensuring your ads stay competitive and effective.Section 11: WooCommerce Marketing & Google Free Listing Automation + Merchant CentreThis section is designed to help you seamlessly integrate AI with your WooCommerce store to enhance your marketing efforts and automate your Google Free Listings. You’ll begin by learning how to set up and optimize your WooCommerce store for Google Free Listings, allowing your products to appear in relevant search results without the need for paid ads. This not only increases your visibility but also drives organic traffic to your store.You’ll then delve into the Merchant Centre, where you’ll learn how to manage and automate your product listings on Google, ensuring they are always up-to-date and accurate. Finally, you’ll be guided through the process of double-checking your Google Free Listings, ensuring that everything is set up correctly and optimized for maximum exposure. This section equips you with the tools and knowledge to automate and enhance your WooCommerce marketing, driving more traffic and sales with less manual effort.Section 12: AI-Powered Google Performance MaxThis section is dedicated to Google Performance Max, Google’s latest AI-powered campaign type that allows you to access all of your Google Ads inventory from a single campaign. You’ll start with an introduction to Google Performance Max, where you’ll learn how this powerful tool can help you achieve your marketing goals more efficiently. Over the course of multiple lectures, you’ll delve into the intricacies of setting up and optimizing these campaigns.You’ll explore how to use AI to automate and optimize your bidding, targeting, and creative assets, ensuring your ads are always delivering the best possible results. With a focus on practical application, you’ll learn how to leverage Google’s AI to maximize your campaign performance across multiple channels, including search, display, YouTube, and more. By the end of this section, you’ll be able to run highly effective, AI-driven campaigns that deliver exceptional results with minimal manual intervention.Section 13: SEO Yoast: Titles & Meta Descriptions Automation & XML to Google Search ConsoleIn this section, you’ll learn how to optimize your website’s SEO efficiently using AI and Yoast, one of the most powerful SEO tools available. You’ll begin with setting up and configuring SEO Yoast, where you’ll also discover how to automate the generation of titles and meta descriptions using AI. This automation ensures that your website’s SEO elements are always optimized, saving you time while improving your site’s visibility in search engines.Next, you’ll be guided through the process of setting up Google Search Console, a vital tool for monitoring and maintaining your site’s presence in Google search results. The section concludes with instructions on how to create and submit an XML sitemap to Google Search Console, ensuring that your site is fully indexed and optimized for search engine performance. By the end of this section, you’ll have a robust SEO foundation in place, driven by AI-powered efficiency.Section 14: Blogging, SEO Schema Writing, & Automated Blog Writing with Content at Scale AIThis section is dedicated to elevating your content strategy through AI-powered blogging and SEO techniques. You’ll start by learning how to create high-quality blog posts using ChatGPT, which will enable you to produce engaging and informative content that resonates with your audience. Following this, you’ll explore blog automation with Content at Scale, allowing you to streamline your content creation process and maintain a consistent publishing schedule without sacrificing quality.Additionally, you’ll dive into SEO schema writing with ChatGPT, where you’ll learn how to structure your content for enhanced search engine visibility, including voice search optimization. This ensures that your content is not only well-written but also highly discoverable. By the end of this section, you’ll be equipped with advanced blogging and SEO techniques that leverage AI to maximize your content’s reach and impact.Section 15: Complete Branding with Looka AIIn this section, you’ll discover how to build a strong, cohesive brand identity using Looka AI, an intuitive tool that makes professional branding accessible to everyone. You’ll learn how to create logos, color schemes, and brand assets that reflect your unique business personality and values. This section provides you with the tools to develop a complete branding package, from logos to visual identity, ensuring your brand stands out in a crowded market. By mastering Looka AI, you’ll be able to create a professional and consistent brand image that resonates with your target audience.Section 16: AI Website Creation with Hostinger & ChatGPTThis section guides you through the process of creating a professional website using AI tools like Hostinger and ChatGPT. You’ll learn how to build a fully functional website from scratch, leveraging AI to streamline the design and content creation process. Whether you’re creating a personal blog, an e-commerce store, or a business website, this section provides you with the skills to get your site up and running quickly and efficiently. By the end, you’ll have a polished, AI-enhanced website that’s ready to attract and engage visitors.Section 17: LinkedIn Profile Optimization with ChatGPT Writing CoachYour LinkedIn profile is a critical component of your professional brand, and this section shows you how to optimize it using ChatGPT as your personal writing coach. You’ll begin by crafting a personal, inspiring story that captures your unique journey and professional achievements. Next, you’ll learn how to refine this story specifically for LinkedIn, ensuring it resonates with your network and potential employers.You’ll also delve into rewriting your experience section to transform it into a captivating narrative that showcases your skills and accomplishments in a compelling way. Finally, the section covers how to rewrite and recreate your entire LinkedIn profile as a cohesive story, making it more engaging and memorable. By the end, your LinkedIn profile will be a powerful tool that effectively communicates your professional brand and sets you apart in the job market.Section 18: Higher Salary, More Comprehensive Benefits, & CongratulationsIn the final section, you’ll explore how to leverage the skills and knowledge you’ve gained throughout the course to achieve tangible benefits in your career. Learn strategies for negotiating a higher salary and securing more comprehensive benefits, using ChatGPT to prepare and refine your approach. This section empowers you to maximize your career potential, applying the AI-driven insights you’ve gained to real-world situations.The course concludes with a celebration of your achievements and guidance on how to ask for reviews, ensuring you can reflect on your journey and share your success with others. By the end of this section, you’ll be ready to take your career to the next level, armed with AI-enhanced skills that make you a valuable asset in any professional setting.A Step-by-Step Guide to Transforming Your Marketing with AIIn this AI marketing course, you’ll embark on a comprehensive journey through the world of AI-driven digital marketing. Each section is meticulously designed to equip you with the knowledge and practical skills necessary to leverage the latest AI tools and strategies, helping you stay ahead in today’s competitive digital landscape.Section 1 introduces you to powerful AI tools like ChatGPT, Canva, and Gemini, laying a strong foundation for automating content creation and streamlining your marketing efforts.Section 2 hones your skills in writing compelling scripts for Instagram Reels, YouTube Shorts, and other short-form content, ensuring you capture and maintain your audience’s attention.Section 3 empowers you to create high-quality videos using InVideo, transforming your AI-generated scripts into visually appealing content that stands out on social media.Section 4 teaches you how to semi-automate Meta Ads Carousel content with ChatGPT, optimizing your ad campaigns for better engagement and results.Section 5 delves into advanced Meta Ads techniques, including AI-powered targeting, Advantage+ Creative, and Campaign Budget Optimization, allowing you to maximize the effectiveness of your advertising.Section 6 covers the correct setup of Meta Ads objectives, ensuring your campaigns are strategically aligned with your business goals.Section 7 focuses on Meta AI Catalog Sales, where you’ll learn to automate your e-commerce sales processes and drive more conversions with less effort.Section 8 explores Meta AI Dynamic Creative Optimization, teaching you how to automate and optimize your ad creatives for continuous improvement and superior performance.Section 9 helps you generate creative social media post ideas using AI, ensuring a consistent flow of fresh, engaging content across your platforms.Section 10 guides you through AI-powered Google Search Advertising, including essential setups and advanced techniques to enhance your visibility and conversions.Section 11 covers WooCommerce marketing and Google Free Listing Automation, enabling you to increase your e-commerce store’s reach without additional ad spend.Section 12 dives into Google Performance Max, an AI-driven campaign type that optimizes your ad performance across all Google channels.Section 13 teaches you to optimize your website’s SEO using Yoast and AI, ensuring your content ranks well and reaches the right audience.Section 14 focuses on blogging and SEO schema writing, with AI-powered tools that streamline content creation and enhance discoverability.Section 15 helps you build a strong, cohesive brand with Looka AI, creating a professional and memorable brand identity.Section 16 guides you in creating an AI-powered website using Hostinger and ChatGPT, providing you with a fully functional, visually appealing site.Section 17 enhances your LinkedIn profile by rewriting it as a compelling narrative, using ChatGPT to craft a profile that stands out to employers and recruiters.Section 18 wraps up your journey by teaching you how to negotiate a higher salary and better benefits, using the AI skills you’ve gained to maximize your career potential.Transform Your Marketing Strategy: Enroll Now and Start Leading with AIImagine a future where you’re not just keeping up with the fast-paced world of digital marketing, but leading it. With the tools and techniques you’ll master in this course, that future is within reach. Each section of this course is carefully crafted to provide you with real-world skills that will elevate your marketing strategies, enhance your personal brand, and ultimately, transform your career.Don’t wait to be left behind. In today’s rapidly evolving digital landscape, those who hesitate miss out on opportunities for growth and advancement. By enrolling now, you’re taking a decisive step toward becoming a leader in AI-powered marketing, a skill set that’s not just valuable-it’s indispensable.Remember, the power of AI is at your fingertips. All you need to do is take the first step. Enroll today and unlock your potential. Embrace the future of marketing with confidence, knowing that you’re equipped with the knowledge and tools to succeed.Join us now, and let’s begin this transformative journey together. Your future in AI marketing starts here.Ing. Tomáš Morávek & Team,Internet Efficiency Awarded Digital Marketing Instructor
Who this course is for:
This course is tailored for anyone who wants to harness the power of AI to optimise their marketing strategies and elevate their professional skill set. Whether you’re a seasoned professional or just starting out, the content in this course will provide you with valuable tools and insights to stay ahead in a rapidly evolving digital landscape. Here’s who will benefit most from this course
Digital Marketers: Whether you’re focused on social media, content marketing, SEO, or PPC, this course offers AI-driven tools and strategies that will enhance your campaigns and increase your ROI.
Social Media Managers: Learn how to automate content creation, optimize ad targeting, and increase engagement across platforms like Instagram, Facebook, and YouTube.
Entrepreneurs & Small Business Owners: Gain the skills to implement cost-effective AI-powered marketing strategies that can help you compete with larger businesses and grow your brand.
E-commerce Store Owners: Streamline your product listings, optimize your online shop, and drive more sales through automated, AI-enhanced marketing techniques.
Content Creators & Bloggers: Discover how to automate your content creation process, improve SEO, and consistently generate high-quality content that resonates with your audience.
Brand Managers: Use AI tools to build a cohesive brand identity, create professional branding assets, and ensure your brand stands out in a crowded marketplace.
SEO Specialists: Enhance your SEO strategies with AI-powered tools for optimizing titles, meta descriptions, and content, ensuring your site ranks higher in search engine results.
Advertisers & Media Buyers: Leverage AI to optimize ad creatives, targeting, and budget management, ensuring your campaigns deliver the best possible results.
Web Developers & Designers: Learn how to create AI-powered websites that are optimized for performance, user experience, and search engine rankings.
Data Analysts: Understand how AI can be used to gather and interpret marketing data, enabling more informed decisions and better campaign outcomes.
Sales Professionals: Discover how AI tools can automate and optimize sales processes, from lead generation to conversion, enhancing your sales strategies and outcomes.
Freelancers: Equip yourself with AI-driven marketing skills that can set you apart in a competitive freelance market, offering clients cutting-edge solutions.
Corporate Teams & Marketing Departments: Integrate AI tools into your team’s workflows to increase productivity, streamline processes, and drive more impactful marketing campaigns.
Non-Marketing Professionals: From HR to product management, anyone looking to understand how AI can be applied in various business functions will find valuable insights and practical skills in this course.
Curious Minds & Lifelong Learners: If you’re passionate about technology and eager to understand the future of AI in business and marketing, this course offers a fascinating exploration of cutting-edge tools and techniques.
Students & Recent Graduates: Gain a competitive edge in the job market by acquiring practical AI marketing skills that are in high demand across industries.
Career Changers: Transition into the world of digital marketing with confidence, learning from the ground up how AI can power successful campaigns and business strategies.
This course is designed to be inclusive and accessible, offering valuable knowledge and skills to a wide range of learners. Whether you’re looking to enhance your current role, explore new career opportunities, or simply satisfy your curiosity about AI, this course provides the tools and insights you need to succeed.
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